Disney Springs
The Coca-Cola flagship store is located on the West Side area of Disney Springs. Ten years in the making, it was designed as an homage to the brand's past and a celebration of it's future. Every touch point from materials, to uniforms, wayfinding, and shopping bags are designed to play into the story of an adaptive cultural icon that combines new and old in a way that is uniquely Coke.
An authentic replica of a 1925 bottling plant, the store includes two floors of retail, an immersive Polar Bear habitat, and in-store customization for a range of products. The third floor beverage bar offers a large selection from the company's 3700+ beverage portfolio, a full bar with premium spirits and some of the best views in the Disney Springs district. The experience is encased in three levels of Georgia green glass, with a glowing red entrance as beacon, symbolizing the iconic contour glass bottle. The consumer path through the building embraces both interior and exterior passageways to maximize square footage for merchandise and remind people of all the reasons to 'Pause, Refresh and Enjoy' Coca-Cola.
Client: Coca-Cola retail and Attractions. Design Director: Deklah Polansky. Designers: Trey Veal, Ashley Tipton. Design Partner: IDL Worldwide.
