You may pick something off the shelf because you like the way it looks, however, you choose to buy it because you love the way it makes you feel.

That is Design Desire.

As a designer my goal is always to illicit an emotional response from the consumer; love it or hate it, just don't be passive.

DESIGN DESIRE type set in Didot.
Printed on a white Bella+Canvas super soft muscle tee
with rolled cuffs. Available in Small, Medium, and Large.